SOCIAL & SENTIMENT
Know what's landing before your competitor does.
Real-time opportunity, threat, and sentiment intelligence — feeding a social calendar built around what's newsworthy, not just what's scheduled.
Most social calendars are built around a content plan decided weeks in advance. Eponymos builds yours around what's actually happening — surfacing opportunities and risks as they emerge, and turning them into a calendar that stays current instead of stale.
Real-time opportunity, threat & sentiment dashboard
Opportunity detection
Surfaces breaking news and conversation gaps relevant to your brand or industry as they happen, not after the news cycle has moved on.
Threat flagging
Identifies emerging reputational risks early enough to respond, rather than react.
Sentiment tracking
Monitors how your brand, campaigns, and competitors are being discussed, so shifts in tone are visible before they become a crisis or a missed moment.
A social calendar built around newsworthiness
Rather than a static content calendar, Eponymos generates scheduling recommendations tied directly to what's currently newsworthy for your brand — so your social presence reflects the same narrative intelligence driving your media pitching, instead of running as a disconnected workstream.
One narrative, aligned everywhere it appears
Because this intelligence layer is connected to the same platform powering your journalist pitching and media center, your messaging stays consistent across every channel — instead of PR, social, and comms teams working from three different versions of the same story.
Frequently Asked Questions
What is sentiment analysis in PR software?
Sentiment analysis is the automated monitoring of how a brand, campaign, or topic is being discussed across media and social channels, used to detect shifts in public tone — positive, negative, or neutral — often before they become a visible crisis or trend.
How does Eponymos generate a social media calendar?
Eponymos generates social scheduling recommendations based on real-time newsworthiness signals — including detected opportunities, sentiment shifts, and trending conversation gaps — rather than a fixed content plan set weeks in advance.
Can this detect a PR crisis before it escalates?
Eponymos's threat-flagging capability is designed to surface emerging reputational risks and negative sentiment shifts early, giving teams more time to respond before an issue escalates — though it is a monitoring and alerting tool, not a substitute for a crisis communications plan.
Is the social calendar connected to media pitching?
Yes — the same intelligence layer that informs the social calendar also feeds Eponymos's journalist matching and pitching tools, so messaging stays aligned across earned and owned channels.