Media Center
Your press releases become AI discoverable content, not a one-time pitch.
A branded, machine-readable newsroom built for how journalists — and AI systems — actually find sources today.
A pitch fades after 48 hours. A media center doesn't. Every story you publish through Eponymos becomes a permanent, structured, discoverable asset — optimized for traditional search, for AI-generated answers, and for the journalists who land on it directly.
Two audiences, one newsroom
Eponymos's journalist database spans over 1 million contacts across beats, publications, and regions. But scale isn't the point — precision is. The Journalist LLM uses that database to identify who is genuinely likely to cover your story, not just who technically covers your industry.
For journalists
A branded newsroom with your latest news, story ideas, images, and video — built so a reporter can find what they need and act on it immediately, without another email back and forth.
For AI systems and search
Every page is structured with a machine-readable layer, so your announcements are indexed and citable — not just visible to a human scrolling past.
The mechanic that sets this apart: click an image, get the asset
A journalist reading your story clicks an image in the article. Instead of hitting a dead end, they're prompted to register — and once they do, they can pull pre-approved, rights-cleared assets directly from your digital asset management library. No email chain. No waiting on approval. The story and the assets it needs live in the same place.
Why this matters more than it used to
Journalists increasingly rely on owned newsrooms to verify sources before publishing. At the same time, a growing share of AI-generated answers are built on citations traced back to earned media. A media center that's readable by both humans and machines isn't a nice-to-have — it's becoming core discovery infrastructure.
Frequently Asked Questions
What is a media center in PR software?
A media center (or online newsroom) is a branded hub where an organization publishes press releases, story ideas, images, and video for journalists and the public. Eponymos's media center is additionally structured with a machine-readable layer so content is discoverable by search engines and AI systems, not just human visitors.
What does "GEO" (generative engine optimization) mean for a press release?
GEO refers to optimizing content so it can be found, parsed, and cited by AI systems that generate answers — such as AI search assistants — in addition to traditional search engines. A GEO-optimized media center structures press releases so AI systems can accurately extract and cite the information within them.
How do journalists access assets from an Eponymos media center?
Journalists can click on an image within a published story to register and gain direct access to pre-approved, rights-cleared assets from the organization's digital asset management library — removing the need for a separate email request.
Does a media center replace direct pitching?
No — a media center works alongside direct journalist outreach. Pitching gets a story in front of the right reporter now; the media center ensures that story remains discoverable to anyone — human or AI — searching later.